Content is king. One of the biggest challenges for emerging display technology is content availability. Whether it’s 3D, 4K or wide color gamut, these new features simply aren’t worth much without access lots of great, optimized content.
As new 4K TV’s begin hitting store shelves this year, they are entering a content vacuum.
Standards bodies like the Consumer Electronics Association (CEA) and International Telecommunication Union (ITU) are still working out the precise definition of marketing terms like Ultra High Definition TV (UHDTV). Proposed standards could include support for eight million pixel resolution, extremely wide color gamut and 3D content. But, today, there is almost no content out there that takes full advantage of all of the exciting capabilities of the new sets.
At least one set-maker is taking it upon themselves to solve this problem by delivering both the 4K content and hardware. Sony announced last week that it will loan a 4K Ultra HD video player loaded with UHD content to buyers of their new 84” UHD television. The selection of 4K content on this player is fairly limited for now, but as more titles are released, this approach could help drive adoption of high resolution and wide color gamut formats. I wouldn’t be surprised if other set makers started following suit, though Sony does have an inherent advantage, owning a movie studio.
If there is one thing we can take away from CES this year, it’s that displays with better color performance are on the horizon. Two of the largest attention getters at CES this year were new displays by Sony and LG. LG unveiled a 55″ OLED and Sony displayed a new “Crystal LED” technology. While both of these displays exhibited impressive performance, including a wider color gamut, the Sony TV was a prototype only, and the LG display is expected to be available later in the year at a hefty price.
As Hubert of Ubergizmo points out, these technologies offer great promise, however, cost will be their determining factor. OLED, which has been on the horizon for what seems like forever, still looks like it will not be available to the masses for quite a while, certainly not in large formats and not at a manageable price point for the consumer.
By contrast, QDEF, offers an affordable, consumer ready solution today. Display designers who are looking for the next new thing will find that they can have a screen with high brightness, deep color, high-DPI resolution and deep blacks in a display that’s as big as they want using QDEF with no increase in cost. This is because QDEF has been designed as a drop-in diffuser sheet replacement to leverage the billions of dollars of existing installed manufacturing capacity and two-plus decades of improvements to LCD performance. With QDEF, manufacturers can easily replace the diffuser sheet in their displays with a sheet of QDEF and gain over 100% of NTSC color performance.