Is the rec.2020 UHD color broadcast spec really practical?

I’ve often advocated on this blog for Pointer’s Gamut as an important design goal for display makers but is it really practical today from a technology perspective? Pointer’s Gamut covers a huge area and it’s odd shape makes it awfully difficult to cover with just three primaries. Rec.2020, the leading Pointer’s-covering color gamut broadcast standard and de facto standard for upcoming UHD broadcasts, demonstrates this perfectly. It uses very deep red and green primaries to ensure that all those purples and cyans can get squeezed it into the triangle.

rec.2020 needs a very deep green to cover 99.9% of Pointer's Gamut

rec.2020 needs a very deep green to cover 99.9% of Pointer’s Gamut

It’s certainly tough to make a display that can reproduce primary colors that are that saturated and it is especially hard to do so efficienctly. Until now the displays that have come closest rely on an esoteric and power-hungry laser backlight system that can only cover up to about 91% of rec.2020 spec. That is impressive given how ambitious rec.2020 is but a bulky $6,000 laser display doesn’t exactly qualify as practical and it’s certainly not a technology that we are likely to find in a tablet or smartphone anytime soon given it’s low power efficiency.

That may be about to change.

My company, Nanosys, has been working on this problem and we now think it is practical to produce an LED LCD that covers over 97% of rec.2020 using Quantum Dot technology. The latest generation of our Quantum Dots emit light with a very narrow Full Width Half Max (FWHM) spec of below 30 nanometers for both red and green wavelengths. FWHM is pretty obscure spec to be sure but it means that the color is both very pure and accurate. That pin-point accuracy actually enabled us to demonstrate over 91% rec.2020 just by modifying an off-the-shelf, standard LCD TV set with a specially tuned sheet of Quantum Dot Enhancement Film (QDEF).

Nanosys demonstrates over 91% coverage of rec.2020 using Quantum Dots

Nanosys demonstrates over 91% coverage of rec.2020 using Quantum Dots and a standard LCD TV color filter

Very impressive and even a bit better than the performance of that laser TV but still not quite all the way there. What else could be optimized to improve the system and get us closer?

Looking at the spectrum after the color filters revealed a significant amount of blue leaking through the green filter. This leakage was causing the blue point to shift away from the rec.2020 primary. By optimizing the system and selecting a different blue color filter material with a sharper cutoff, Nanosys engineers showed that it is possible to build a display that covers over 97% of the rec.2020 standard– with great power efficiency.

Quantum Dot enhanced displays are in mass production today, they are used in commonly available displays on the market today. Their high power efficiency also means they can be used in all kinds of devices from smartphones to TVs. So, for the first time, it is actually becoming practical to build displays that cover the massive rec.2020 standard and since rec.2020 is part of the UHD broadcast spec this great news for the next generation of 4K and 8K devices.

Beyond Retina: holiday releases see device makers move beyond PPI in display marketing efforts

Over the past couple weeks we’ve seen device manufacturers start to gear up for the holiday season, highlighted by big product announcements from Nokia, Motorola and Amazon. It’s been especially interesting for me to follow how these companies market the most important part of the device – the screen. While pixel per inch still seems important, device makers have moved into more nuanced territory, highlighting deeper features like reduced reflectivity, improved touch sensitivity and color saturation.

Here’s a roundup the most interesting new display features in this holiday’s hottest devices:

Nokia was first up this week with a new crop of Lumia handsets, the 920 and 820. They introduced a slightly larger display for the flagship 920 (now 4.5 inches compared to last year’s 4.3” Lumia 900), touted a new level of touch sensitivity that even works with gloves and claimed 25% more brightness than rival phones. Also of note, they switched from AMOLED to IPS LCD. It’s not yet clear if cost/supply issues or performance drove this switch. It may be that they preferred the brightness and power efficiency of LCD.

Right on the heels of Nokia, Motorola and Google announced a group of new smartphones, led by the Droid Razr Maxx HD. The company described the new Super AMOLED display as having “85% more color saturation than the iPhone 4S, so everything is in lifelike detail.” It’s great to hear them talking about the value of color performance. Hopefully they’ve included some color rendering optimization to artfully take advantage of that extra saturation without overdoing it.

Amazon followed up yesterday with several new devices across their entire Kindle line-up and a surprisingly technical presentation that took a deep dive into the LCD film stack. They showed how a reduced air gap between the touch screen and LCD surface can reduce screen glare, suggesting the new Fire HD has reduced glare by 25%. Also, in a move that’s sure to please LCD film manufacturers like 3M, they discussed the value of better polarizing filters for achieving wider viewing angles without color distortion.

Of course, everyone still compared their products to the now year old iPhone 4S, so it will be interesting to see how these features stack up to whatever Apple introduces next week.  We’ll be sure to pick up a few of these devices and run them through their paces to see how the marketing-speak stacks up to real world performance.