Google claims new Nexus 7 delivers 30% wider range of colors – what do they mean?

Google announced an updated version of their Nexus 7 tablet this morning. Central to Google’s pitch was the improved display with both more pixels and more color. The device does feature an impressively high resolution, packing 2.3 million pixels into a 7″ form factor. But, I’m more interested in the color performance and, on this point, Google was vague offering only that the display, “has a 30% wider range of colors.”

What do they mean by that?

It depends on their frame of reference- what color space they are using and what color gamut standard they are comparing against. Since Google talked about the accuracy of HD video at their event, let’s assume that they are referring to the HDTV broadcast standard (rec.709) and using the common CIE 1976 (u’ v’) color space.

When I measured last year’s Nexus 7, I found it could only reproduce about 82%* of the colors found in the rec.709 standard. Color reproduction was not accurate and a little bit undersaturated on this device:

Color gamut of Google's Nexus 7 versus the HDTV broadcast standard (rec.709). Plotted in CIE 1976 (u' v').

Color gamut of Google’s previous generation Nexus 7 versus the HDTV broadcast standard (rec.709). Plotted in CIE 1976 (u’ v’).

With just a simple calculation, increasing 82% by 30%, you’d get about 106% coverage of the HDTV broadcast standard. While that’s actually a slightly wider color gamut than the standard, it is not uncommon for device makers to use a wider color gamut in order to guarantee the color spec across all devices with some room for manufacturing tolerances. This means video and web content should be displayed accurately and it could make for a great looking display.

We’ll order and measure one as soon as they are available to verify so stay tuned…

* note: I always measure coverage of broadcast standards, not simply total area since that can be misleading. However, in this case, coverage and area are nearly the same since the Nexus 7’s gamut is smaller than rec.709.

Beyond Retina: holiday releases see device makers move beyond PPI in display marketing efforts

Over the past couple weeks we’ve seen device manufacturers start to gear up for the holiday season, highlighted by big product announcements from Nokia, Motorola and Amazon. It’s been especially interesting for me to follow how these companies market the most important part of the device – the screen. While pixel per inch still seems important, device makers have moved into more nuanced territory, highlighting deeper features like reduced reflectivity, improved touch sensitivity and color saturation.

Here’s a roundup the most interesting new display features in this holiday’s hottest devices:

Nokia was first up this week with a new crop of Lumia handsets, the 920 and 820. They introduced a slightly larger display for the flagship 920 (now 4.5 inches compared to last year’s 4.3” Lumia 900), touted a new level of touch sensitivity that even works with gloves and claimed 25% more brightness than rival phones. Also of note, they switched from AMOLED to IPS LCD. It’s not yet clear if cost/supply issues or performance drove this switch. It may be that they preferred the brightness and power efficiency of LCD.

Right on the heels of Nokia, Motorola and Google announced a group of new smartphones, led by the Droid Razr Maxx HD. The company described the new Super AMOLED display as having “85% more color saturation than the iPhone 4S, so everything is in lifelike detail.” It’s great to hear them talking about the value of color performance. Hopefully they’ve included some color rendering optimization to artfully take advantage of that extra saturation without overdoing it.

Amazon followed up yesterday with several new devices across their entire Kindle line-up and a surprisingly technical presentation that took a deep dive into the LCD film stack. They showed how a reduced air gap between the touch screen and LCD surface can reduce screen glare, suggesting the new Fire HD has reduced glare by 25%. Also, in a move that’s sure to please LCD film manufacturers like 3M, they discussed the value of better polarizing filters for achieving wider viewing angles without color distortion.

Of course, everyone still compared their products to the now year old iPhone 4S, so it will be interesting to see how these features stack up to whatever Apple introduces next week.  We’ll be sure to pick up a few of these devices and run them through their paces to see how the marketing-speak stacks up to real world performance.